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Shape-shifting Mannequins for Online Clothing Retail

For more news visit ☛ http://english.ntdtv.com Follow us on Twitter ☛ http://twitter.com/NTDTelevision Add us on Facebook ☛ http://facebook.com/NTDTelevision Ever bought clothes online, only to find they don't fit right when they arrive? A company in Estonia claims to have the answer - a shape-shifting robot mannequin. Fits.Me has come up with a device that takes a customer's body measurements and changes itself to mimic their shape. The customer can then accurately see how an item of clothing will fit in what Fits.Me calls a 'virtual fitting room'. [Heikki Haldre, CEO, Fits.Me] "Getting the right size is just so difficult, between the brands the sizes vary and for customers it's never easy to find out what size fits them perfectly." Fits.Me's moveable mannequins are adjusted to show how the garment will look on just about any type of body shape. [Heikki Haldre, CEO, Fits.Me] "It can go slim and then curvy and for men's versions very muscular." "It can literally take a 100,000 different body shapes and sizes." The results of the mannequin's work are displayed on the given clothing retailer's website. Fits.Me says thanks to their product, customers get a far better idea of how an item will look when worn than by using current approaches. [Heikki Haldre, CEO, Fits.Me] "A great size is not just a matter of fit, it's a matter of style." "There's a lot of people who prefer to wear the clothes more fitted and a lot of people who prefer to wear the clothes more loosely fitting. Visualizing those different sizes on real bodies gives them this answer." Fits.Me says online apparel retailers have the highest return rate in e-commerce. One in four garments is returned. And most returns are due to bad fit. The robot mannequins can help lower the costs to retailers by reducing the number of returned items. London-based shirt maker Hawes & Curtis uses the Fits.Me technology for its online sales. [Antony Comyns, Head of E-commerce, Hawes & Curtis "It's cutting down on the amount of returns." "For us it obviously increases your profits because it's quite an expensive operation to be taking in returns but from a customer point of view it's brilliant because you get the shirt first time, you open it, you put it on, and it should fit." The robot technology has been developed in Estonia by Tartu University and Tallinn Technical University with the help of Germany's Human Solutions GmBH.

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