Women's Fashion G.I. Generation, the era from 1929 to 1946.
The fashion era of the 1930s is often overlooked. It is sometimes seen as a story gap between the 1920s and 1940s, however it is a significant decade when it comes to fashion. Even though the Great Depression occurred during this time, it was an era of Hollywood starlets covering billboards and days of radio entertainment. This reflected the beauty and clothing styles of women in that time. Many great German designers had to either flee their country or form it to Hitlers fascist views of women.
Since the abandonment of expensive decorative styles in place of simple art deco style lines and patterns, the market in fashion took off providing ready to wear fashions that even women on low incomes could afford. In response to the global depression, Paris couturiers dropped their prices constantly. They also excepted that their designs would continue to be ripped off. In the late 1920s they started to sell models of the clothing’s to retailers in the US for duplication. They in turn would license patterns to fashion magazines for publication. From the late 20s, women would scan magazines for the latest fashion.
While millions of people were plunged into economic depression and hunger even, the world of fashion still took off like never before. The 1930s “working woman” was an “all grown up” version of the 1920s “flapper”. The 1920s flapper may have been a stereotype but the Hollywood siren was as well. The 1930s was just as experimental as the 20s but less dramatic in its progression. The Great Depression was not a good time for experimentation.
There was the return of the nipped waist, the increase in use of shape-wear, the dropping of skirt hems, the gradual move away from the 1020s look to the broad shouldered puffy sleeves. Fashion innovations were not just from Paris anymore but more focused on London and New York. The influence of Hollywood was explored and the birth of cheap ready to wear copies of high fashion was caused by the Depression which is a trend that is still used today.
The angular bob of the 20s was replaced by a voluminous demi-wave, finger curls or a waved perm. There was an increased fad for makeup that could achieve looks of the Hollywood starlets. A natural pinkish ivory or lighter complexion was the favored complextion. Colored nail polish became popular. The lips and nails were expected to match. Sportswear took off in the 1930s. Beachwear got shorter and more womanly. A more military and masculine look appeared in fashion lines with the impact of warmongering of nations.
The 1940s silhouette consisted of broad padded square shoulders, trim waist and hips, with shoulder length curled hair. It suggested that women take into account their real body shapes. The padded or puffed should was a dominant look. Usually, a two piece garment was sewn together. The neckline was high round, sweetheart and small collars. Oxford pumps and sandals were the type of shoes worn at this time.
Women had to hand in their nylon stocking to the authorities so they could be used for the war effort for everything from parachutes to nose cones of bombs. While American women went withouth , the US army issued soldiers on their way to Europe with nylon stockings to woo British and French women with. When the war ended, the sale of nylon stocking went through the roof. During that time, however, women were resorting to painted or liquid stockings. They would draw in all of the important seams.
In 1942, women began to wear slacks or pants. Tapered trouser were a style trend even before the Government ruled that slacks the were flapping were too taboo. Slacks which taper help give an impression of slimness. Women often wore sailor pants to honor the navy. Bicycle slacks were converted into regular slacks by unfastening the ankle bands. Slack chemises were worn as a popular undergarment which functioned both as a bra and pantie and wouldn’t bulge under the slacks.
The 1930s - The Golden Age of Glamour for Women's Fashion. | Glamourdaze." Glamourdaze. N.p., n.d. Web. 30 Aug. 2015.
1940s Fashion – Women’s Dress and Style-." Glamourdaze. N.p., n.d. Web. 30 Aug. 2015.
Women Go ‘slack-crazy’ in 1942 –." Glamourdaze. N.p., n.d. Web. 30 Aug. 2015.
Kizoa Video Maker -