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How to protect the IP of luxury and fashion brands with other means than the law?

Certain internet companies provide services which efficiently fight against counterfeiting and online infringement, without resorting to legal means. How does this technology complement the work done by lawyers to fight against the online pandemic of knockoffs? What services, exactly, are provided to brands? Stuart Durham, General Manager UK, NetNames ialci law of luxury goods & fashion series: Intellectual property: how to protect, manage & monetize the know-how, intangible capital, brand image and reputation of luxury maisons & fashion brands Timing: Morning, Tuesday 10 February 2015

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