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The Future of Fashion: The Influencer's Role in See-Now-Buy-Now Fashion

Live from the MAGIC Seminar Series, Wendy Bendoni (Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY) will explore the future of fashion weeks with their introduction of “See-Now-Buy-Now” directly off the runway. Explore how retailers are shifting towards promotions focused around “The Next Season Now” and what that will mean for trends of the future. The insight gained will provide an intuitive look at what drives consumers’ interest with featured trends and creative innovations to feed the growth of your business. Learn more about the upcoming Seminar Series at MAGIC and register for the show at ubmfashion.com

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