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Hearst's John Loughlin: Why Magazines will Survive

Excerpts of an interview with Executive Vice President and General Manager of Hearst Magazine, John Loughlin, who says the effect of digital technology on traditional print outlets is actually good: "it brings more dimensionality to what we create." Even though there is more fragmentation of the audience now, Loughlin says, it just means publishers will have to reach toward different demographics. From the FIPP and VDZ Digital Innovators' Summit in Berlin, Germany, March 1-2, 2010.

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