Can Fashion Really Influence Fitness? | Kerrie Alder

Can Fashion can really motivate fitness? Kerrie Alder, encourages UAE women to be motivated through their taste in fashion, and provides tips on how females can become more active through choice of clothing. She talks about how women can embrace fashion to become fitter and live healthier lifestyles. Kerrie explains the theory of “Enclothed Cognition” - how attention related tasks can be executed much more easily with clothes that carry symbolic meaning to a particular item of clothing such as wearing athletic clothing more often can encourage to be active and influence to exercise.


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