Mass customisation

Ben Alun-Jones of Knyttan explains how customers can create bespoke knitwear at the company's "factory of the future" and claims mass customisation is transforming the role of designers. Knyttan, which Alun-Jones co-founded with Kirsty Emery and Hal Watts in 2013, offers the opportunity to customise a jumper or scarf design via a web app, and have it produced to order at the company's factory and shop at Somerset House in London. Read more: Subscribe to our YouTube channel for the latest architecture and design movies:


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