The Business of Fashion Blogging

'They say do what you love and the money will follow,' says the intro to the panel written by moderator, Yuli Ziv Style Coalition. And it's true the money will follow, but you still need to learn the ropes in the business world, and the fashion blogging business world? Well, it's a whole new industry in the very beginning stages, even the experts don't have a formula. Here we talk with the panelists about authenticity, what sponsors look for in a blog, how the advertising market is changing and what that means to you as a blogger. Gala Darling, iCiNG • Lauren Dimet Waters, Second City Style • Dina Fierro Eye4Style, Attention! • Nana Ekua Brew-Hammond, BlueFly.com


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